Titlebook: International Marketing Management; Ralph Berndt,Claudia Fantapié Altobelli,Matthias S Textbook 20231st edition The Editor(s) (if applicab

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搜尋

The Steps of International Marketing PlanningThe steps of international marketing planning comprise a multitude of successive phases, which can be summarised into the following .It should be noted that the sequence of phases is not mandatory; there are also numerous feedbacks as well as interdependencies between the individual decision fields.

Perineum

碌碌之人

Brochure

International Communication Managementle damage or decisively hinder the market performance of products. Against an international background, it is above all the consideration of cultural factors that is decisive for the success of international communication as a whole resp. of the individual communication instruments, especially advertising.

lactic

International Marketing Auditshus enabling management to adapt strategies and operative measures to environmental changes if necessary. In the context of international marketing, audits can be carried out in connection with country-specific marketing strategies and actions on the tactical-operational level.

高深莫測

Textbook 20231st editionts own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions hav

Instinctive

全國性

International Market Researchhe uncertainty inherent in international marketing decisions. While information about the global marketing environment can be obtained from secondary sources, information about customer behaviour in the various target markets often requires primary surveys.

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