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Titlebook: International Marketing Management; Ralph Berndt,Claudia Fantapié Altobelli,Matthias S Textbook 20231st edition The Editor(s) (if applicab

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發(fā)表于 2025-3-21 17:13:11 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱International Marketing Management
編輯Ralph Berndt,Claudia Fantapié Altobelli,Matthias S
視頻videohttp://file.papertrans.cn/472/471784/471784.mp4
概述In-depth presentation of all aspects of international marketing management.With numerous practical examples.Detailed presentation of the marketing toolkit
圖書(shū)封面Titlebook: International Marketing Management;  Ralph Berndt,Claudia Fantapié Altobelli,Matthias S Textbook 20231st edition The Editor(s) (if applicab
描述.For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals.?.This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing manag
出版日期Textbook 20231st edition
關(guān)鍵詞International Human Resource Management; International Marketing-Controlling; International marketing
版次1
doihttps://doi.org/10.1007/978-3-662-66800-9
isbn_softcover978-3-662-66799-6
isbn_ebook978-3-662-66800-9
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 23:12:46 | 只看該作者
Ralph Berndt,Claudia Fantapié Altobelli,Matthias Sanderug genommen wird. Einleitend wird das Prinzip dargestellt, nach dem sich Daten aus dem Datenbe- stand zur Verarbeitung bereitstellen lassen. Es schlie?t sich die Darstellung der grundlegenden Befehle für den Aufbau, die Sicherung und den Zugriff auf eine Datenbank an. Danach wird gezeigt, wie sich Bestands?nd978-3-519-09312-1978-3-663-16316-9
板凳
發(fā)表于 2025-3-22 04:14:53 | 只看該作者
ys focused on the precision and detail of tucker green’s work, this book simultaneously reframes broader debates around contemporary drama and its politics, poses new questions of theatre, and provokes scholarly thinking in ways that, however obliquely, contribute to the change for which the plays agitate..978-3-030-34583-9978-3-030-34581-5
地板
發(fā)表于 2025-3-22 06:56:06 | 只看該作者
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發(fā)表于 2025-3-22 09:16:41 | 只看該作者
Ralph Berndt,Claudia Fantapié Altobelli,Matthias Sanderys focused on the precision and detail of tucker green’s work, this book simultaneously reframes broader debates around contemporary drama and its politics, poses new questions of theatre, and provokes scholarly thinking in ways that, however obliquely, contribute to the change for which the plays agitate..978-3-030-34583-9978-3-030-34581-5
6#
發(fā)表于 2025-3-22 16:18:40 | 只看該作者
Ralph Berndt,Claudia Fantapié Altobelli,Matthias Sanderys focused on the precision and detail of tucker green’s work, this book simultaneously reframes broader debates around contemporary drama and its politics, poses new questions of theatre, and provokes scholarly thinking in ways that, however obliquely, contribute to the change for which the plays agitate..978-3-030-34583-9978-3-030-34581-5
7#
發(fā)表于 2025-3-22 17:26:07 | 只看該作者
Textbook 20231st editionfic reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing manag
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發(fā)表于 2025-3-22 22:58:38 | 只看該作者
h with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing manag978-3-662-66799-6978-3-662-66800-9
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發(fā)表于 2025-3-23 02:45:24 | 只看該作者
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