Titlebook: International Marketing Management; Ralph Berndt,Claudia Fantapié Altobelli,Matthias S Textbook 20231st edition The Editor(s) (if applicab

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Internationalisation and International Marketing Management the competitiveness of companies and thus their sustainable existence is often only secured by the expansion of corporate activities to international markets. Since the sales of products often represent the bottleneck, a professional marketing of products by an appropriate international marketing m

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