Titlebook: International Marketing Management; Ralph Berndt,Claudia Fantapié Altobelli,Matthias S Textbook 20231st edition The Editor(s) (if applicab

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The International Marketing Environmentent decisions must be adapted to these environmental factors or aligned with these conditions. Which factors are to be taken into account in which country and to what extent can only be determined in each individual case.

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International Market Researchional marketing planning. Obtaining information about the various foreign markets is the task of international market research. The aim is to reduce the uncertainty inherent in international marketing decisions. While information about the global marketing environment can be obtained from secondary

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Forage飼料

International Market Selection for the selection decision. By applying exclusion criteria, the total number of countries is first reduced to a manageable number of possible countries. In a second step, those countries are then filtered out which appear to be particularly attractive (country selection). In a last step, the market

服從

International Market Entry Strategiesirect exports to the establishment of its own subsidiaries. The different forms of market entry can be divided into the main strategies of exports, licensing and direct investments. In addition to the market entry mode, a company must also decide on the timing of market entry as part of its market e

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ACTIN

International Communication Managementle damage or decisively hinder the market performance of products. Against an international background, it is above all the consideration of cultural factors that is decisive for the success of international communication as a whole resp. of the individual communication instruments, especially adver

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激勵

Controlling in International Marketing Managementpany’s goals, and on the other hand that the company’s resources are being used effectively and efficiently to achieve the predetermined goals. With regard to marketing management, marketing controlling must ensure that international marketing-related activities are adequately reflected in the compa