Titlebook: Marketing Opportunities and Challenges in a Changing Global Marketplace; Proceedings of the 2 Shuang Wu,Felipe Pantoja,Nina Krey Conference

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Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers: An Abstract, Opposed to the consequent anonymity and interchangeability in retail stands the consumer need for individualization as an expression of personal appreciation and a unique self. While consumers are already used to a personalized shopping experience in online environments, a personalization in brick-

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All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations: An contribute to societal well-being. Social responsibility is defined as stakeholders’ values, expectations, and practices that emphasize the responsibility of individuals as a member in society (Aguinis and Glavas 2011; Pigor and Rockenbach 2016). C. refers to “obligations to take action to protect a

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All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergearm to the environment (e.g., overuse of disposable products). Even though consumers understand that such a lifestyle is essentially in violation of our societal standards, very few will take the actions to correct it. We speculate that consumer decisions to correct their existing life habits depend

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Non-Compliance Is a Double-Edged Sword: An Abstract,mployee’s capacity to attend to customer desires has always been critical to organization’s competitiveness, consumers of today expect companies to meet their customized requests like never before (Chandler and Lusch 2015). Considering this premise, over the last decade a body of literature has focu

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A Critical Review of Institutional Theory in Marketing: An Abstract,ory that can inform marketing studies is institutional theory (Hult 2011). This study provides a critical review of marketing articles that draw on institutional theory as a theoretical lens and are published in top marketing journals. Specifically, it assesses the state of institutional theory in m

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