| 書目名稱 | Language in International Business |
| 副標題 | Developing a Field |
| 編輯 | Mary Yoko Brannen,Terry Mughan |
| 視頻video | http://file.papertrans.cn/582/581090/581090.mp4 |
| 概述 | Provides thorough historical review of the research on language in business in the world’s leading IB journal highlighting eight path-changing articles.Gives guided readings of how language was viewed |
| 叢書名稱 | JIBS Special Collections |
| 圖書封面 |  |
| 描述 | .Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, .Language in International Business. provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced..Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License..The Journal of International Business Studies. (JIBS) is an official publication of the Academy of |
| 出版日期 | Book 2017 |
| 關(guān)鍵詞 | IB education; research; language patterns; social science; global |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-42745-4 |
| isbn_softcover | 978-3-319-82652-3 |
| isbn_ebook | 978-3-319-42745-4Series ISSN 2397-8775 Series E-ISSN 2397-8783 |
| issn_series | 2397-8775 |
| copyright | The Editor(s) (if applicable) and the Author(s) 2017 |
|Archiver|手機版|小黑屋|
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