Titlebook: Gamification and Consumer Engagement; Creating Value in Co Rimantas Gatautis,Jūrat? Banyt?,Elena Vitkauskait? Book 2021 Springer Nature Swi

勾引

嘮叨

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Indebted

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某人

Analysis of Bacterial Amino Acids,This chapter is an overall introduction to the monograph, explaining the reasoning for the research on gamification-based consumer engagement in value creation in the context of information communication technologies (ICT) development, as well as listing the research questions, the aim, and objectives addressed by the authors in this book.

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https://doi.org/10.1007/978-1-4612-4166-9In this chapter a critical analysis of theoretical approaches towards the concept of consumer engagement is performed, peculiarities of consumer engagement behaviour in traditional and virtual environment are substantiated, and consumer engagement causing factors as well as consumer engagement dimensions are identified.

Afflict

Analysis of the lynx 10-year cycleThis chapter of the monograph is devoted to modelling of gamification-based consumer engagement in value creation in the context of ICT development by integrating in the model the main theoretical constructs of gamification, consumer engagement and shared value.

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Introduction,This chapter is an overall introduction to the monograph, explaining the reasoning for the research on gamification-based consumer engagement in value creation in the context of information communication technologies (ICT) development, as well as listing the research questions, the aim, and objectives addressed by the authors in this book.