Titlebook: Gamification and Consumer Engagement; Creating Value in Co Rimantas Gatautis,Jūrat? Banyt?,Elena Vitkauskait? Book 2021 Springer Nature Swi

Clientele

書目名稱Gamification and Consumer Engagement影響因子(影響力)




書目名稱Gamification and Consumer Engagement影響因子(影響力)學科排名




書目名稱Gamification and Consumer Engagement網絡公開度




書目名稱Gamification and Consumer Engagement網絡公開度學科排名




書目名稱Gamification and Consumer Engagement被引頻次




書目名稱Gamification and Consumer Engagement被引頻次學科排名




書目名稱Gamification and Consumer Engagement年度引用




書目名稱Gamification and Consumer Engagement年度引用學科排名




書目名稱Gamification and Consumer Engagement讀者反饋




書目名稱Gamification and Consumer Engagement讀者反饋學科排名

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遷移

Analytical Reaction Gas Chromatographythrough different research methods (qualitative and quantitative) and different data sources (content analysis of gamification cases online, representatives of organisations employing gamification, experts of gamification, consumers engaged in gamification) was applied for empirical testing of the m

Ingredient

Analysis of Sedimentary Structures,for gamification of activities of companies and find out what value for company is created by consumers engaged through gamification in value co-creation. The aim of the quantitative research was to reveal how consumers engage in company/brand value co-creation through gamified activities and what c

Ingredient

https://doi.org/10.1007/978-3-030-54205-4Marketing and gamification; CRM strategies; Creating shared value; Identifying customer engagement; Perc

調情

Canopy

Gamification and Consumer Engagement978-3-030-54205-4Series ISSN 2196-8705 Series E-ISSN 2196-8713

Employee

,The Φ and Ψ Angles of Proteins,t of value are analysed; mechanism of the shared value creation is explained, providing principles of value co-creation; and dimensions of shared value from two different perspectives—the customer and the company—are identified.