Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Brkshops: (1) societal context, (2) established research regarding omnichannel consumption, (3) internal omnichannel resources as a driver of sustainable competitive advantage, (4) unique features of an omnichannel strategy as a driver of a differentiated market position, and (5) structural implement

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Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda forered similar product using other channels offered by competitors. To create a successful omnichannel strategy, companies need to integrate all the channels and customer touchpoints to provide a consistent experience. Whereas multi-channel has focused on enhancing customer value incorporating digital

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Development of Omnichannel in India: Retail Landscape, Drivers and Challenges,with many potential customers, and a growing middle class that implies business opportunities, there also major challenges, such as access and quality of the transport infrastructure and logistics networks, as well as access to the rural population.

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Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online,ng to measure the effectiveness of print versus online store flyers. Findings indicate that 80% of customers respond equally to print versus online, while 20% of the customers display a higher response to print.

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