Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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Futurising the Physical Store in the Omnichannel Retail Environment,ion to places for interaction in which the different channels of the retailer come together via the technology. This challenges the traditional notions of retail format, retail place, and retail design.

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Book 2019nized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend..

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