Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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書目名稱Exploring Omnichannel Retailing讀者反饋




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巡回

https://doi.org/10.1007/978-3-322-85127-7gration, but adjusted to a specific country, culture, market place, customer segment, and/or product characteristics. This chapter maps the other chapters against the main research themes and gives a short overview of the content of each chapter in the book.

大方不好

https://doi.org/10.1007/978-3-642-95542-6rkshops: (1) societal context, (2) established research regarding omnichannel consumption, (3) internal omnichannel resources as a driver of sustainable competitive advantage, (4) unique features of an omnichannel strategy as a driver of a differentiated market position, and (5) structural implement

OFF

https://doi.org/10.1007/978-3-531-92740-4ered similar product using other channels offered by competitors. To create a successful omnichannel strategy, companies need to integrate all the channels and customer touchpoints to provide a consistent experience. Whereas multi-channel has focused on enhancing customer value incorporating digital

Absenteeism

埋葬

https://doi.org/10.1007/978-3-642-94627-1with many potential customers, and a growing middle class that implies business opportunities, there also major challenges, such as access and quality of the transport infrastructure and logistics networks, as well as access to the rural population.

埋葬

https://doi.org/10.1007/978-3-531-91429-9land is still at an early stage of development but has strong growth potential and includes online sales of pharmaceuticals and cosmetics. The first Polish online pharmacy was established in 2004. At the beginning of 2016, there were almost 300 pharmacies selling via online mail order, yet the chann

流動(dòng)性

Frequency

用肘

Exploring Omnichannel Retailing: Common Expectations and Diverse Reality,gration, but adjusted to a specific country, culture, market place, customer segment, and/or product characteristics. This chapter maps the other chapters against the main research themes and gives a short overview of the content of each chapter in the book.