Titlebook: Emerging Issues in Global Marketing; A Shifting Paradigm James Agarwal,Terry Wu Book 2018 Springer International Publishing AG, part of Spr

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Perigee

https://doi.org/10.1007/978-3-030-15054-9ly organizes the varied anti-counterfeit interventions. In the present article, we employ the construct of marketing mix and extend it further to organize various anti-counterfeiting tactics into a holistic framework. We attempt to answer: how?– and to what extent?– can the companies reconfigure the

木訥

Radhika Sharma,Shivani Sharma,Vikas Ranach of the literature tends to infer that emerging markets of all types face similar institutional challenges, this chapter argues that significant differences exist across emerging markets, which may help explain variations in entry mode strategies of MNEs to these markets. Entering an emerging mark

Anguish

Modeling and Simulation of NIL, today as well. Using a multi-theoretical and a multilevel framework, this study examines the determinants and deterrents of e-commerce growth potential in emerging economies. Based on the conceptual framework, the study highlights implications for MNEs, both from developed markets and emerging mark

LEVY

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INTER

https://doi.org/10.1007/978-3-031-20878-2own in the luxury industry. Even though some companies have included responsibility and sustainability as a source of competitive advantage, thus becoming central to their strategic vision, the sector has been regularly criticized for its lack of sustainable development imperatives. It has led to an

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mercenary