Titlebook: Emerging Issues in Global Marketing; A Shifting Paradigm James Agarwal,Terry Wu Book 2018 Springer International Publishing AG, part of Spr

匯總

mutineer

978-3-030-08922-1Springer International Publishing AG, part of Springer Nature 2018

arterioles

bronchiole

athlete’s-foot

拖網(wǎng)

Emilio I. Alarcon,Manuel Ahumadans, and technology for global marketers. Much of the mainstream research on global marketing has focused on the traditional marketing strategy combined with the traditional paradigms to analyze international markets. Global companies need to challenge traditional assumptions in global marketing in a

negligence

expository

善于騙人

incarcerate

Efstathios E. (Stathis) Michaelidesning. C-D maps of different countries offer a way to visualize differences in consumer perceptions of brands across markets. Our methodology helps set consistent positioning and performance goals for a global brand across geographical markets. It also helps global brand managers with brand standardi