Titlebook: Emerging Issues in Global Marketing; A Shifting Paradigm James Agarwal,Terry Wu Book 2018 Springer International Publishing AG, part of Spr

變形詞

Standardized Global Brand Management Using C-D Mapsning. C-D maps of different countries offer a way to visualize differences in consumer perceptions of brands across markets. Our methodology helps set consistent positioning and performance goals for a global brand across geographical markets. It also helps global brand managers with brand standardi

Hyaluronic-Acid

Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidenceness firms and consumers (B2C). Customers are increasingly accessing and using social networking sites (SNS), making it imperative for businesses and organizations to have a presence on these platforms to enhance visibility. The main purpose of this chapter is to provoke an agenda on the study of so

exceed

judicial

tattle

E-Commerce in Emerging Economies: A Multi-theoretical and Multilevel Framework and Global Firm Strat today as well. Using a multi-theoretical and a multilevel framework, this study examines the determinants and deterrents of e-commerce growth potential in emerging economies. Based on the conceptual framework, the study highlights implications for MNEs, both from developed markets and emerging mark

LAY

CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in Internationsponsibility (CSR) and market-sensing capability in international enterprises. Specifically, we illustrate how CSR and market-sensing capability impact international performance in the context of small- and medium-sized enterprises (SMEs). The results from a sample of 85 internationalized Finnish SM

Ingest

凌辱

How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?own in the luxury industry. Even though some companies have included responsibility and sustainability as a source of competitive advantage, thus becoming central to their strategic vision, the sector has been regularly criticized for its lack of sustainable development imperatives. It has led to an

lavish

Putting African Country Development into Macromarketing Perspectivee Sustainable Society Index, this study performs an analysis of country and regional development for Africa. Accordingly, the human, environmental, and economic well-being for societies across Africa will be compared with (1) the rest of the world, (2) other developing countries, and (3) regions of

賠償

James Agarwal,Terry WuHighlights emerging marketing theories and frameworks in the context of emerging economies.Focuses on contemporary shifts in global markets, institutions, and policies, as well as emerging threats and