Titlebook: Communication and Midterm Elections; Media, Message, and John Allen Hendricks,Dan Schill Book 2016 The Editor(s) (if applicable) and The A

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The Influence of Twitter Posts on Candidate Credibility: The 2014 Michigan MidtermsSenate, US House, and governor in 2010 (e.g., Hanna, Sayre, Bode, Yang, & Shah, 2011; Parmelee & Bichard, 2012). Indeed, Twitter has become a vital communication tool for campaigns, politicians, political parties, protesters, and voters (Price, 2012; Vergeer, Hermans, & Sams, 2013).

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Steffen Mencke,Cornelius Wille,Reiner Dumkecal advertising (Center for Public Integrity, 2014). Altogether, ad spending on behalf of Republican Rick Scott, the incumbent, totaled at least $73 million and ad spending on behalf of Democrat Charlie Crist, the challenger and former Republican governor, totaled more than $38 million (March, 2014).

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María Díaz-Ley,Félix García,Mario Piattini“Let’s make ‘em squeal.” Of the ad, Philip Rucker and Dan Balz (2014) of the . wrote, “At a time when voters tune out many political messages, the ad was a vivid reminder of the enduring power of a .” (para. 2).

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Picturing the Senate Candidates: Image Building in the Twitterverse“Let’s make ‘em squeal.” Of the ad, Philip Rucker and Dan Balz (2014) of the . wrote, “At a time when voters tune out many political messages, the ad was a vivid reminder of the enduring power of a .” (para. 2).

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Visual Framing of 2014 US Senate Campaign: Conflict Bias in News Coveraged of news stories that have demonstrated these ideas. But how do news reports demonstrate the notion of contest, or conflict, in a campaign and with what possible effect on voters? These questions underlie the issues raised in this chapter on news coverage of the 2014 US Senate campaigns.