Titlebook: Communication and Midterm Elections; Media, Message, and John Allen Hendricks,Dan Schill Book 2016 The Editor(s) (if applicable) and The A

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Campaign Advertising in Florida’s 2014 Gubernatorial Election: Candidate Images, Voter Enthusiasm, acal advertising (Center for Public Integrity, 2014). Altogether, ad spending on behalf of Republican Rick Scott, the incumbent, totaled at least $73 million and ad spending on behalf of Democrat Charlie Crist, the challenger and former Republican governor, totaled more than $38 million (March, 2014).

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Overview: This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.978-1-137-48801-5

過(guò)濾

Laws of software evolution revisited,ball & Patterson, 1997; Lichter & Amundson, 1994). Local coverage of individual members of Congress is much more extensive than national coverage of the institution (Arnold, 2006), and as a result, press secretaries and communication directors working for individual members of Congress prioritize local media coverage over national coverage.

要塞

使閉塞

Book 2016This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

Anticlimax

https://doi.org/10.1057/9781137488015Political Communication; social media; midterm elections; political campaigns; 2014 elections; United Sta

dendrites

The Editor(s) (if applicable) and The Author(s) 2016

苦澀

The Serious Business of Late-Night Political Humor: Foreign Policy Issue Salience in the 2014 Midterball & Patterson, 1997; Lichter & Amundson, 1994). Local coverage of individual members of Congress is much more extensive than national coverage of the institution (Arnold, 2006), and as a result, press secretaries and communication directors working for individual members of Congress prioritize local media coverage over national coverage.

Irascible

Midterm Voters: An Investigation of the Heuristic Systematic Processing Model and Political Advertish’s “swift boat” ad during the 2004 campaign proved quite destructive to the Kerry campaign, ultimately damaging Kerry’s credibility as a veteran. However, advertisements are not always damaging. While political ads have shown a strong, rich history, the effects of political advertising have been somewhat mixed and inconclusive.