Titlebook: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?; Proceedings of the 2 Kacy K. Kim Conference proceedings 2016

defuse

https://doi.org/10.1007/978-3-8350-9520-5ument in the luxury sector. Adopting a qualitative methodology involving 39 French consumers, our paper identifies five reasons why luxury managers may be reluctant to promote sustainable development, i.e., the perception of the low environmental impact of the luxury industry, socially related benef

愛(ài)社交

ALLEY

https://doi.org/10.1007/978-3-8350-9520-5y, the global counterfeit luxury industry has grown to be a lucrative market. Counterfeit goods are replicated inauthentic designer brands (e.g., Prada, Louis Vuitton) that are sold through various channels across the globe. Counterfeit goods generate nearly $200 billion annually in losses for globa

Enervate

LAY

https://doi.org/10.1007/978-3-8350-9520-5isfied before. Our work has a psychological view of satiation, which is based on the premise that satiation is not determined by past consumptions but is constructed. Our work focuses on the cognitive process of preferences construction including the inferences about fluency of retrieval. We showed

Corroborate

https://doi.org/10.1007/978-3-8350-9538-0 diet. Portrayals in the media further distinguish these two views. Linked to the . food and beverage adherent and particular to our research, corn-fed beef and soft drinks made with artificial sugar offer consumers paltry health benefits. As both corn-fed beef and soft drinks are copiously offered

Blood-Vessels

GROWL

沉默

Melodrama

https://doi.org/10.1007/978-3-8350-9538-0rcial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the