Titlebook: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?; Proceedings of the 2 Kacy K. Kim Conference proceedings 2016

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https://doi.org/10.1007/978-3-8350-9538-0d-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the video links with their family, friends, and coworkers.

Psychogenic

An Investigative Model to Explain Unhealthy Food and Beverage Purchase Intentionsd beef and soft drinks made with artificial sugar offer consumers paltry health benefits. As both corn-fed beef and soft drinks are copiously offered in the food and beverage industry, we use these unhealthy food and beverage options as outcome variables in our proposed model.

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Keratectomy

Is It Beneficial for Luxury Brands to Embrace CSR Practices?its, the gap between the universe of luxury products and that of sustainable development, a negative impact of ecological criteria when included in luxury items, and the many selection criteria that come into play when purchasing luxury products. We end our paper with some recommendations for responsible corporate communication.

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heart-murmur

Kacy K. KimIncludes the full proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference.Provides insights and strategies related to various areas for marketing science such as marketing strateg

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