Titlebook: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?; Proceedings of the 2 Kacy K. Kim Conference proceedings 2016

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激怒某人

漂亮

https://doi.org/10.1007/978-3-8350-9538-0f website characteristics to decrease product returns. In order to do so, the paper presents the results of an experiment designed to test the impact of certain cues, such as the level of product information, on an online shopping website on the intention to return merchandise.

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Does a Spoonful of Sugar-Free Make Food Look Healthier? Healthy Implicit Associations for Sugar-Freee., orange juice) are associated with healthiness when their labels emphasize the presence (vs. the absence) of a particular ingredient, which is the case of a product . (vs. .). We suggest that prevention and promotion focus can explain these effects.

高原

逃避現(xiàn)實

The Impact of Website Stimuli on Product Returns in Online Retailing: A Structured Abstractf website characteristics to decrease product returns. In order to do so, the paper presents the results of an experiment designed to test the impact of certain cues, such as the level of product information, on an online shopping website on the intention to return merchandise.

逃避現(xiàn)實

Jejune

Conference proceedings 2016quitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money i

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2363-6165 arious areas for marketing science such as marketing strateg.This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot es

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