Titlebook: Aiming Big with Small Cars; Emergence of a Lead Rajnish Tiwari,Cornelius Herstatt Book 2014 Springer International Publishing Switzerland

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Growing Demand for Affordable Solutions,s, whether domestic or affiliates of MNCs. Such product innovation take place as a response to given local market conditions (limited budget, limited need for frill-features, need for robustness, and large potential demand), even as existing products from incumbent lead markets in developed economie

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,Profile of India’s Automobile Industry,he automotive industry of India. The Mission Plan, simultaneously, also puts forth a vision, which is defined as: “To emerge as the destination of choice in the world for design and manufacture of automobiles and auto components with output reaching a level of US$ 145 billion accounting for more tha

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Shaping the Context,pose of this study; namely to critically examine evidence for an eventually emerging lead market for small cars in India and its potential implications for various actors, i.e. the scholarly research, the business practice, and policy makers. At first key findings are analysed in the context of prel

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Wolfgang Behme,Jan Holthuis,Harry Muckschamework of the lead market theory and their implications are deliberated. Additionally, an emergence process of the lead market potential is identified on the basis of the case study presented in the previous chapter.