期刊全稱 | Aiming Big with Small Cars |
期刊簡稱 | Emergence of a Lead |
影響因子2023 | Rajnish Tiwari,Cornelius Herstatt |
視頻video | http://file.papertrans.cn/152/151756/151756.mp4 |
發(fā)行地址 | Critical analysis of today’s dominant logic and extension of lead market paradigm.Delivers new assessment tools for identifying emerging lead markets.Explores opportunities for frugal innovations and |
學科分類 | India Studies in Business and Economics |
圖書封面 |  |
影響因子 | This book focuses on the small car segment of India‘s automotive industry?to explain the emergence of lead markets. The?authors?contend that?the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground. |
Pindex | Book 2014 |