Titlebook: Aiming Big with Small Cars; Emergence of a Lead Rajnish Tiwari,Cornelius Herstatt Book 2014 Springer International Publishing Switzerland

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Wolfgang Behme,Jan Holthuis,Harry Muckschpose of this study; namely to critically examine evidence for an eventually emerging lead market for small cars in India and its potential implications for various actors, i.e. the scholarly research, the business practice, and policy makers. At first key findings are analysed in the context of prel

音樂學者

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978-3-319-34522-2Springer International Publishing Switzerland 2014

設想

intrigue

India Studies in Business and Economicshttp://image.papertrans.cn/a/image/151756.jpg

Nonconformist

HPA533

cogitate

Need for a Rethink,In this chapter we transfer the condensed insights from the case studies to the lead market framework and compare them with the existing theoretical assumptions to identify possible point of “mismatches”.

上釉彩

,Role of Small Cars in India’s Passenger Car Segment,The quote above, excerpted from the . of Sept. 8, 2009, read in conjunction with the previous chapters not only illustrates that India’s passenger car market is dominated by small cars but also beautifully sums up the developments and root causes of the phenomenon, as will be discussed in greater detail in the following.