Titlebook: Advances in Digital Marketing and eCommerce; Third International Francisco J. Martínez-López,Luis F. Martinez Conference proceedings 2022

MELD

https://doi.org/10.1007/978-3-319-66975-5alues from the two drivers for developing customer satisfaction and cognitive assimilation. Empirical analysis shows that both perspectives are important determinants to customer satisfaction and cognitive assimilation. The findings can help practitioners design more effective approaches for live st

不遵守

,Verification of?Reaction Systems Processes,e effect of price attractiveness and shopping convenience is also higher with augmented reality, whereas the perceived product fit is significantly lower in this case. Thus, this study contributes to research by addressing augmented reality and describes practical implications for its use.

ARENA

逃避系列單詞

新陳代謝

ineptitude

Can Eye Trackers and EEG Be Used by Small-Medium Marketing and Advertising Agencies? A Qualitative yses of prominent cases are made, one of extraordinary success and the other of integral failure. The business leaders‘ management approaches are scrutinised, revealing significant differences between what worked and what did not, and recommendations are derived for improved corporate governance. Th

密碼

The Impact of a Company Website and Its Perceived Quality on the Buying Intention in B2B-Settings,978-3-662-40265-8

Gerontology

Impact of Purchasing Experience on Brand Loyalty Comparing Third Party and Brand Electronic Commerc978-3-642-61157-5

BRACE

等級(jí)的上升

,Why Does the User’s Attitude for Co-creation Online Vary Across Cultural Contexts? The Role of Prio978-1-349-05063-5