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Titlebook: Advances in Digital Marketing and eCommerce; Third International Francisco J. Martínez-López,Luis F. Martinez Conference proceedings 2022

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發(fā)表于 2025-3-21 17:13:20 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Advances in Digital Marketing and eCommerce
期刊簡稱Third International
影響因子2023Francisco J. Martínez-López,Luis F. Martinez
視頻videohttp://file.papertrans.cn/148/147834/147834.mp4
發(fā)行地址Provides latest insights on developing business models for the digital marketing landscape.Focuses on the evolution of social media as a marketing strategy.Highlights latest research advances in eComm
學科分類Springer Proceedings in Business and Economics
圖書封面Titlebook: Advances in Digital Marketing and eCommerce; Third International  Francisco J. Martínez-López,Luis F. Martinez Conference proceedings 2022
影響因子This book highlights the latest research articles presented at the?Third?Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others..
Pindex Conference proceedings 2022
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,An Analytical View of Online Consumers’ Behavior in the Visegrad Group Countries: Social Status Per between oil wealth and the global financial system.Appeals The rise of the global financial industry is treated by many economists as a critical component of the rise of neoliberalism. What few address is the role of the 1973 OPEC Oil Embargo and the 1979 Oil Shock in making modern financialization
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Challenges of Nuclear Waste Governance-making (Bamakan et al. .; Chowdhry and Newcomb .). Prior to the social media era, KOLs were typically political figures, journalists and celebrities who received enough media exposure to cast their influence. The increasing importance of user-generated content (UGC) provides regular people with such opportunities and creates new groups of KOLs.
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