| 期刊全稱 | Advances in Digital Marketing and eCommerce | 
| 期刊簡稱 | Third International | 
| 影響因子2023 | Francisco J. Martínez-López,Luis F. Martinez | 
| 視頻video | http://file.papertrans.cn/148/147834/147834.mp4 | 
| 發(fā)行地址 | Provides latest insights on developing business models for the digital marketing landscape.Focuses on the evolution of social media as a marketing strategy.Highlights latest research advances in eComm | 
| 學(xué)科分類 | Springer Proceedings in Business and Economics | 
| 圖書封面 |  | 
| 影響因子 | This book highlights the latest research articles presented at the?Third?Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.. | 
| Pindex | Conference proceedings 2022 |