BOOKS with Alphabet F (Fa, Fb,Fc, Fd, Fe…... )

Overview: Combines a linguistic perspective and a marketing perspective on language choice in advertising.Combines theoretical perspectives on foreign language in advertising with empirical support.Discusses th.This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book

Overview: Builds the Fundamental Theoretical System of Mega Infrastructure Construction Management Based on the New Academic Thoughts and Logical System.Forms Unique Self-assertion and Discourse System of Theor.Fundamental Theories of Mega Infrastructure Construction Management: Theoretical Considerations from Chinese Practices .is a collection of decades of research and applications of managing megaprojects using theories of complex systems and management sciences. It presents basic (classical) theory of megaproject management and is a showcase of more than 30 years of research of complex sys

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Overview: Contains four plays which reflect the range and diversity of English Renaissance comic drama. Supplies comprehensive textual notes which establish the plays in their originating cultural and theatricaThis edition of four Renaissance comedies represents the vitality, range and diversity of the English comic drama of the late sixteenth and early seventeenth centuries, reflecting both its capacity for escapist fantasy and its concern with the intrigues of everyday city life.Comprehensive textual notes establish the plays in their originating cultural and theatrical circumstances, as wel

Overview: 978-3-642-65737-5978-3-642-65736-8Series ISSN 0340-4773 Series E-ISSN 2197-8492

Overview: Nominated as an outstanding Ph.D. thesis by the Chalmers University of Technology, Sweden.Describes novel ways to use fluorescence in nanotechnological devices.Provides a detailed introduction to bio-In his thesis .Fluorescence in Bio-inspired Nanotechnology,. Jonas Hannestad describes the evolving field of DNA nanotechnology in a lucid and easily accessible way. A central theme in the thesis is how biological structures and mechanisms constitute a basis for the design of novel technologies.?Hannestad discusses how self-assembled, nanometer-scale DNA constructs can be functionalized

Overview: Seminal volume on frugal engineering focused on creating frugal products from scratch.Outlines a frugal design & frugal manufacturing approach.Presents frugal innovations in a variety of industriesThis book presents a novel method of engineering to create advanced frugal products from scratch. It outlines a frugal design and frugal manufacturing approach, and delineates concepts and principles underlying different types of frugal innovations. The contents present advanced frugal innovations (AFIs) in a variety of sectors bringing out their widespread presence in rich and emerging eco

Overview: Written by experts, Gives a modern approach, Comprehensive in ScopeFostering Human Development Through Engineering and Technology Education (ETE) is a collaborative work offered to students, scholars, researchers, decision-makers, curriculum developers, and educators interested in the rich learning opportunities afforded by engineering and technology education. This book provides perspective about the roles ETE might uniquely play in applying contemporary pedagogical practices to enhance students‘ intellectual, cognitive, and social skills in the service of promoting equitable and su

Overview: Highlights the recent advancement in point-of-care testing (POCT) technologies utilizing ‘smart’ nanomaterials.Presents affordable, rapid and accurate POCT devices and their usefulness to combat the sThis book highlights the recent advancement in point-of-care testing (POCT) technologies utilizing ‘smart’ nanomaterials for the analysis of biomarkers related to disease, which includes metabolites, enzymes, proteins, nucleic acids, cancer cells and multidrug-resistant pathogen. The POCT refers to medical diagnostic tests performed near the place and time of patient care. During the rec

Overview: Second revised and substantially enlarged edition of the classical Ergebnisse Vol. 11 "Field Arithmetic", published in 1986.The second edition takes into account all the important new developments in .Field Arithmetic explores Diophantine fields through their absolute Galois groups. This largely self-contained treatment starts with techniques from algebraic geometry, number theory, and profinite groups. Graduate students can effectively learn generalizations of finite field ideas. We use Haar measure on the absolute Galois group to replace counting arguments. New Chebotarev density v

Overview: Dieses Buch vermittelt einen gründlichen Einblick in den aktuellen Stand der Fuzzy-Entscheidungstheorie und der linearen Fuzzy-Optimierung. Nach einer auch für Nicht-Mathematiker leicht lesbaren Einführung in die Theorie unscharfer Mengen werden nicht nur die verschiedensten Entscheidungs- und Optimierungsmodelle in einer Gesamtkonzeption dargestellt, sie werden auch kritisch auf ihre Anwendbarkeit hin überprüft. Der Teil A des Buches ist Alternativentscheidungen gewidmet. Im Teil B werden recheneffiziente Methoden zum L?sen von linearen Programmierungs- und linearen Vektoroptimierun

Overview: In March 2000 leading scientists gathered at the Centro Seminariale Monte Verità, Ascona, Switzerland, for the Third International Symposium on "Fractals 2000 in Biology and Medicine". This interdisciplinary conference was held over a four-day period and provided stimulating contributions from the very topical field Fractals in Biology and Medicine. This Volume III in the MBI series highlights the growing power and efficacy of the fractal geometry in understanding how to analyze living phenomena and complex shapes. Many biological objects, previously considered as hopelessly far from

Overview: Die moderne Finanzmathematik: kompakt und verst?ndlichModerne finanzmathematische Methoden sind eng mit der Theorie stochastischer Prozesse verbunden. Begriffe und Resultate dieser Theorie bis hin zur stochastischen Integration werden in diesem Lehrbuch in ihren Wechselbeziehungen zu finanzwirtschaftlichen Problemstellungen dargestellt. Auf der Grundlage von Vorkenntnissen der Wahrscheinlichkeitstheorie werden dem Leser die wesentlichen Methoden zur Analyse und Bewertung von Finanzderivaten vermittelt und damit ein vertieftes Verst?ndnis für die Praxis der Finanzm?rkte. Neu aufgenomm

Overview: Sozialwissenschaftliche Studie.Includes supplementary material: Was passiert, wenn eine Familie nicht (mehr) in der Lage ist, ihre Kinder ad?quat zu versorgen? Die Jugendwohlfahrt muss darauf reagieren und Kinder gegebenenfalls in dafür vorgesehenen Einrichtungen fremd unterbringen. Das Ziel dieser Fremdunterbringung ist es, das Wohl der Kinder sicher zu stellen. Jasmin Neuner untersucht, wie betroffene Kinder diese Ma?nahme erleben. Sehen sie es tats?chlich als Hilfe oder beurteilen sie das Herausnehmen aus der Familie auch im Nachhinein als negativ? Wurden sie darauf vorbereitet un

Overview: 978-3-7091-8033-4978-3-7091-8032-7Series ISSN 0071-7886

Overview: Provides comprehensive coverage of ultrasound modalities used in the first trimester of pregnancy.Discusses screening for aneuploidy, ectopic pregnancy, molar pregnancy and presence of pelvic masses I.This book offers a unique and focused study of the use of ultrasound during the first trimester, a critical time in a fetus’ development. It includes basic examination guidelines as well as cutting-edge ultrasound modalities, including Doppler and three-dimensional ultrasound, for the period immediately preceding conception through early embryology. Beginning with a discussion of the sa

Overview: Für ein tieferes Verst?ndnis der Anatomie: von der Funktion der Bestandteile des menschlichen K?rpers zu ihrer Form.Hauptfokus auf der funktionellen Anatomie der Bewegungsorgane und ihrer zentralen St978-3-540-74864-9

Overview: Explains fundamentals of forensic identification and analysis of biological evidence.Presents use of a wide variety of biological molecules for forensic evidence.Covers role of nanotechnology in forenThis textbook for graduate students presents fundamental and essential principles of forensic biology. It covers the theory, principles, and applications of forensic biology, focusing on the easier understanding of the applicability of the topics. It discusses the subject with an aim to enhance the theoretical and practical knowledge of the subject and explore the potentials of the field

Overview: Offers a comprehensive coverage of most relevant and classic functional equations.Provides a in-depth introductory chapter to support the various topics discussed in later chapters.Basic reference wor.Functional Equations and Inequalities with Applications presents a comprehensive, nearly encyclopedic, study of the classical topic of functional equations. Nowadays, the field of functional equations is an ever-growing branch of mathematics with far-reaching applications; it is increasingly used to investigate problems in mathematical analysis, combinatorics, biology, information theor

Overview: Combines knowledge on sub-aquatic and sub-aerial biofilms and their products (stromatolites, oolites, ore, petroleum and gas deposits).Describes how formation and degradation of minerals and rocks is MICROBIAL BIOFILMS: PROTECTIVE NICHES IN ANCIENT AND MODERN GEOMICROBIOLOGY J. W. Costerton and Paul Stoodley Center for Biofilm Engineering Montana State University As this book is published based on discussions of a conference that was held in 2001, it may be useful to provide an update on the most recent revelations about biofilms, so that this excellent exposition of the contribution