| 書目名稱 | Value Realization in the Phygital Reality Market | | 副標題 | Consumption and Serv | | 編輯 | Lin Huang,Biao Gao,Mengjia Gao | | 視頻video | http://file.papertrans.cn/981/980355/980355.mp4 | | 概述 | Analyzes consumer behavior in the phygital reality market.Discusses smart media and meta-verse in the internet communication revolution and digital transformation.Explains the customer experience of o | | 叢書名稱 | Kobe University Monograph Series in Social Science Research | | 圖書封面 |  | | 描述 | .This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term “phygital reality market” is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. ..The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pan | | 出版日期 | Book 2023 | | 關鍵詞 | Consumer Behavior; Omnichannel Retailing; Smart media, Virtual reality and Meta-verse; Real and Digital | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-99-4129-2 | | isbn_softcover | 978-981-99-4131-5 | | isbn_ebook | 978-981-99-4129-2Series ISSN 2524-504X Series E-ISSN 2524-5058 | | issn_series | 2524-504X | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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