Titlebook: Stereotype in Marketing und Werbung; Interdisziplin?re Pe Nina Janich Book 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer N

CRACK

Genderdarstellungen in Schweizer Publikumszeitschriften. Zu Einsatz und Akzeptanz von Stereotypen jeeduced to translating mere words but to translating meaning in a way that is acceptable to the targeted culture. By comparing texts and images from the marketing communication of two big companies (weekly newspapers) qualitatively, we revealed differences in culture and cultural acceptance in the Ge

Immortal

脆弱吧

(Visuelle) Stereotype in deutschen und franz?sischen Nachhaltigkeitsberichten challenge for big companies to find a balance between regulation and rhetorical exigence in the dialog with stakeholders. Due to recent scandals like in the Bangladesh Garment industry, German and French Companies of the Stock Market (DAX and CAC-40) tend to legitimate their relation with suppliers