Titlebook: Rethinking Luxury Fashion; The Role of Cultural Thoma? Serdari Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive l

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Luxury Fashion Products Addressing Cultural Changesal historical cases, Charles James, Yeohlee, and Rodarte, confirm that the new in luxury fashion has always addressed significant cultural changes which the designers were able to foresee before these issues even reached the awareness of the public.

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Established Methods of Classifying Luxury Fashion Brandsdon’t reveal their financial results. Yet, innovation in the luxury sector stems from these very brands, which indicates that there are probably other ways to examine what is at the basis of their success.

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What Do We Really Consume Through Luxury Fashion?meaningful. Understanding consumers’ connection with objects through the lens of allied disciplines augments our perception of why certain objects seem to incite a more powerful response in the market. This is the beginning of learning to use culture to interpret consumers’ deeper motivations to purchase.

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Cultural Hyperobjectshe steps involved in the analysis can train anyone to a heightened sensitivity towards societal and cultural changes. It is this constant back and forth between exploring a specific question and then opening up the field for a more holistic approach to design that leads to novelty while also tapping into the undertones of human behaviors.

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