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Titlebook: Rethinking Luxury Fashion; The Role of Cultural Thoma? Serdari Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive l

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發(fā)表于 2025-3-21 19:36:42 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Rethinking Luxury Fashion
副標(biāo)題The Role of Cultural
編輯Thoma? Serdari
視頻videohttp://file.papertrans.cn/830/829081/829081.mp4
概述Discusses business strategy in the context of material culture.Offers unique and novel insights on how luxury fashion brands can understand culture, turn it into creative strategy, and win in business
叢書名稱Palgrave Advances in Luxury
圖書封面Titlebook: Rethinking Luxury Fashion; The Role of Cultural Thoma? Serdari Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive l
描述Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically,?it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion.?It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
出版日期Book 2020
關(guān)鍵詞luxury fashion brands; material culture; consumption; creative strategy; marketing strategy; cultural int
版次1
doihttps://doi.org/10.1007/978-3-030-45301-5
isbn_ebook978-3-030-45301-5Series ISSN 2662-1061 Series E-ISSN 2662-107X
issn_series 2662-1061
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-22 00:13:04 | 只看該作者
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
板凳
發(fā)表于 2025-3-22 03:19:07 | 只看該作者
Rethinking Luxury Fashion978-3-030-45301-5Series ISSN 2662-1061 Series E-ISSN 2662-107X
地板
發(fā)表于 2025-3-22 08:26:48 | 只看該作者
Luxury Marketing Strategies Based on Cultural Intelligencein powerfully iconic and timeless. A designer, or team of designers, must be at work receiving inputs from the culture around them and transforming those into a specific creative language that is distinct and can exist uniquely within a specific luxury fashion house. This is what renders true luxury specific and profitable.
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發(fā)表于 2025-3-22 10:51:10 | 只看該作者
Palgrave Advances in Luxuryhttp://image.papertrans.cn/r/image/829081.jpg
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發(fā)表于 2025-3-22 16:35:48 | 只看該作者
https://doi.org/10.1007/978-3-030-45301-5luxury fashion brands; material culture; consumption; creative strategy; marketing strategy; cultural int
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發(fā)表于 2025-3-22 20:21:04 | 只看該作者
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發(fā)表于 2025-3-22 22:50:54 | 只看該作者
Book 2020n place when their executives are fully in command of how to move from strategy to tactics. Specifically,?it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and
9#
發(fā)表于 2025-3-23 01:33:45 | 只看該作者
A New Method for the Classification of Luxury Fashion Brandsals of changes in consumer behavior in the market. This could become a tool for brand owners who wish to rethink the brand’s positioning in the industry, in the competitive landscape, and the world, in general. It clarifies pricing strategy from the consumer’s point of view as well.
10#
發(fā)表于 2025-3-23 07:07:52 | 只看該作者
How Do We Consume Luxury Fashion?influence consumer behavior in a particular market. The brand manager who drafts strategic plans is better equipped to ascertain the future state of affairs with a framework that tests the interconnectivity of the inputs that breed desire for luxury fashion.
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