| 書目名稱 | Retail Brand Equity and Loyalty |
| 副標(biāo)題 | Analysis in the Cont |
| 編輯 | Julia Katharina Weindel |
| 視頻video | http://file.papertrans.cn/829/828922/828922.mp4 |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 叢書名稱 | Handel und Internationales Marketing Retailing and International Marketing |
| 圖書封面 |  |
| 描述 | Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity. |
| 出版日期 | Book 2016 |
| 關(guān)鍵詞 | Retail Attributes; Omnichannel Retailing; Reciprocity; sector-specific main levers; effects on loyalty; b |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-15037-2 |
| isbn_softcover | 978-3-658-15036-5 |
| isbn_ebook | 978-3-658-15037-2Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | Springer Fachmedien Wiesbaden 2016 |
|Archiver|手機(jī)版|小黑屋|
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