Titlebook: Retail Banking; Business Transformat Anna Omarini Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 Retail banking.bank manage

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Introduction: From Banking to Retail BankingThe term ‘bank’ can be applied to a wide range of financial institutions. The objective of this chapter is to provide a brief overview of banking and the role played by banks in an increasingly complex financial world. It begins with a review of the meanings of banking and bank so as to come to a definition of the term ‘retail bank.’

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Business Transformation, Strategy, and Organization: The Issue is in the ExecutionMarket trends are affecting business transformation in many industries and in many countries. Here, I would like to focus not on the trends themselves but on how retail banks should structure their organizations, in order to confront new rules, regulations, and customer demands.

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Palgrave Macmillan Studies in Banking and Financial Institutionshttp://image.papertrans.cn/r/image/828920.jpg

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https://doi.org/10.1057/9781137392558Retail banking; bank management; business model; strategy; digital bank; customer segmentation; financial

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