Titlebook: Reinventing Fashion Retailing; Digitalising, Gamify Eirini Bazaki,Vanissa Wanick Book 2023 The Editor(s) (if applicable) and The Author(s),

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書目名稱Reinventing Fashion Retailing網絡公開度學科排名




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Eirini Bazaki,Vanissa WanickProvides implications for practice, specifically the steps that marketing and brand managers and practitioners can take.Contains numerous case studies showcasing digital strategies in the fashion and

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The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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2523-3505 se studies showcasing digital strategies in the fashion and .This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achie

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The State of Fashion Retailing Post-pandemic: Trends, Challenges and Innovations,ndation towards online retail trends, challenges and innovations in the fashion industry in a post-pandemic world. It also provides contextual background towards the ‘reinvention’ of fashion retailing, by illustrating how customers and brand relationships and strategies have changed. Considering thi

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Helping Online Fashion Customers Help Themselves: Personalised Recommender Systems,n what is known as the information overload problem—tend to degrade customers’ online experience. To mitigate the effects of this problem and to improve customers’ online experience, Recommender Systems (RSs) have been proposed. This chapter provides an overview of Artificial Intelligence techniques

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,Brand Storytelling, Gamification and Social Media Marketing in the “Metaverse”: A Case Study of ,ands are willing to win their own space in the “metaverse”. This brings new challenges for fashion brands as social media marketers need to up their game and learn new skills such as world-building, collaboration and how to design playful experiences. This chapter provides an overview of the current

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,The Use of Augmented Reality to Enhance Consumer Experience: The Case of Kohl’s Snapchat Virtual Cllogies such as Augmented Reality (AR). The Virtual Fitting Room (VFR) is an example of that. Consumers can try fashion products and interact with them without having to visit a store. This chapter addresses the use of AR try-on services by fashion brands with the aim to enhance the consumer experien