Titlebook: Recruiting and Retaining Party Activists; Political Management Robin T. Pettitt Book 2020 The Editor(s) (if applicable) and The Author(s),

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2946-2614 n the field of volunteer management an insight into good praThis book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. H

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Recruiting and Retaining Party Activists,ers’ and show how, whilst paid-up card-carrying members are important, they are not the only fruit when it comes to campaigning. The chapter will move on with an outline of the incentives for activism that will be explored in the book, before concluding with an outline of the book as a whole.

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Recruiting and Retaining Party Activists,then look at the data used in this book, how it was gathered and how it was analysed. Having done that the chapter will look at the nature of ‘volunteers’ and show how, whilst paid-up card-carrying members are important, they are not the only fruit when it comes to campaigning. The chapter will move

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Retaining Activists,ention which includes the special features of dealing with volunteers as opposed to employees and the possibilities provided by dealing with personally ambitious volunteers. The most important factor of the human side of retention, friendships and socialising, will be considered next followed by the

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A New Webpage Classification Model Based on Visual Information Using Gestalt Laws of Grouping,sing the Gestalt laws of grouping. The block tree edit distance is then described to evaluate both structural and visual similarity of pages. Using this distance as a metric, a classification framework is proposed to classify webpages based upon their similarity.

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