| 書(shū)目名稱 | Recruiting and Retaining Party Activists |
| 副標(biāo)題 | Political Management |
| 編輯 | Robin T. Pettitt |
| 視頻video | http://file.papertrans.cn/825/824309/824309.mp4 |
| 概述 | Based on interviews with UK practitioners with experience of managing volunteer activists.Offers both experienced and novice practitioners in the field of volunteer management an insight into good pra |
| 叢書(shū)名稱 | Palgrave Studies in Political Marketing and Management |
| 圖書(shū)封面 |  |
| 描述 | This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves. . |
| 出版日期 | Book 2020 |
| 關(guān)鍵詞 | British politics; political campaigning; party politics; party membership; party activism; activist reten |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-47842-1 |
| isbn_ebook | 978-3-030-47842-1Series ISSN 2946-2614 Series E-ISSN 2946-2622 |
| issn_series | 2946-2614 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機(jī)版|小黑屋|
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