Titlebook: Political Parties and Campaigning in Australia; Data, Digital and Fi Glenn Kefford Book 2021 The Editor(s) (if applicable) and The Author(s

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憤怒歷史

Introduction,red in each of the chapters. I set out the logic of the book, the cases examined and the scope of the analysis. I argue that a great deal can be learnt from a fine-grained analysis of campaigning by political parties in Australia. These insights can inform our understanding of political parties in p

visceral-fat

Theorising Contemporary Campaign Practices,es, drawing on much of the classic literature in the field. Second, it will discuss the literature on data-driven campaign practices. This includes the evidence about how these practices are affecting political parties and democracy. Third, I set out my original theoretical framework, the data-drive

前兆

Data and Analytics,e data comes from, and how they analyse and use data to target voters. I demonstrate that despite what is often assumed, sophisticated data and analytics practices are extremely uneven. As I outline, data and analytics practices may place parties in a strong position to deal with changes in the macr

arrhythmic

Charade

,Winning the ‘Ground War’,igns are about more than generic voter outreach. Data is meant to be central to these practices but as will be shown, there is little consistency in how parties collect or employ data in their field campaigns. Nonetheless, the field campaigns provide significant insight into how political parties ar

大炮

磨坊

Metamorphosis

Campaigning and Political Parties,holarly frameworks about party organisation underappreciate the scale of change that has occurred. I compare the evidence I have collected to some of the key literature on party organisation, including the theoretical arguments presented therein. I show, for example, that while the orthodox literatu

針葉樹

Conclusion, considering what the evidence presented in this book says about political parties and campaigning. I argue that the original framework I developed and presented in Chapter . has utility for scholars interested in data-driven campaigning. I then move on to consider the way data-driven campaigning is