Titlebook: Political Parties and Campaigning in Australia; Data, Digital and Fi Glenn Kefford Book 2021 The Editor(s) (if applicable) and The Author(s

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Book 2021book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian

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2662-589X ctices that have emerged in Australia and other democratic sBig data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian politic

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Induction

,Winning the ‘Ground War’,the key channel that two of the Australian parties use to persuade voters and it is seen as increasingly important in the other. This suggests campaign organisation in Australia differs from what is evident elsewhere and this is largely a product of compulsory voting.

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Conclusion,ficant. I then move on to discuss what we have learnt about the efficacy of these campaigns. I conclude by talking about how voters perceive these practices and what these findings mean for Australian democracy.

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Introduction,arliamentary democracies, as well as our understanding of twenty-first-century campaigning. I also argue that Australia provides an excellent laboratory to test some of the key arguments in the scholarship about political parties and campaigning.

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