Titlebook: Organizational Legitimacy; Challenges and Oppor Emilio Díez-De-Castro,Marta Peris-Ortiz Book 2018 Springer International Publishing AG, par

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The Business Legitimacy and Its Relationship with the Corporate Social Responsibility: Analysis of existing gap in the literature on legitimacy, in relation to the lack of empirical studies linking social responsibility with legitimacy. In order to analyze the relationships raised, we use an inductive methodology, for it will carry out a case study on the eight companies, three Mexican and five S

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Corporate Image as an Element of Legitimacy of Chinese Steel Companies,steel companies. Corporate image has a strong effect on relationship marketing, because a good corporate image eases the achievement of confidence, influences the purchasing decision and is an essential factor in the virtual transactions when the companies catch customer’s interest. Relationship mar

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Public Interest and the Legitimacy of Media,litical engagement. How citizens receive information as well as what they receive impacts this dialogue. This essay explores this process by examining agenda setting, framing, and other components of messaging in the democratic process through traditional media as well as social media..A major focus