書目名稱 | Omni-Channel Retailing |
副標(biāo)題 | An Analysis of Chann |
編輯 | Amelie Winters |
視頻video | http://file.papertrans.cn/701/700924/700924.mp4 |
叢書名稱 | Handel und Internationales Marketing Retailing and International Marketing |
圖書封面 |  |
描述 | Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.. |
出版日期 | Book 2021 |
關(guān)鍵詞 | Omni-channel retailing; Channel interdependencies; Channel integration Services; Online and Omni-channe |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-34707-9 |
isbn_softcover | 978-3-658-34706-2 |
isbn_ebook | 978-3-658-34707-9Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
issn_series | 2626-3327 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |