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Titlebook: Omni-Channel Retailing; An Analysis of Chann Amelie Winters Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive lice

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樓主
發(fā)表于 2025-3-21 19:17:18 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Omni-Channel Retailing
副標(biāo)題An Analysis of Chann
編輯Amelie Winters
視頻videohttp://file.papertrans.cn/701/700924/700924.mp4
叢書名稱Handel und Internationales Marketing Retailing and International Marketing
圖書封面Titlebook: Omni-Channel Retailing; An Analysis of Chann Amelie Winters Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive lice
描述Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level..
出版日期Book 2021
關(guān)鍵詞Omni-channel retailing; Channel interdependencies; Channel integration Services; Online and Omni-channe
版次1
doihttps://doi.org/10.1007/978-3-658-34707-9
isbn_softcover978-3-658-34706-2
isbn_ebook978-3-658-34707-9Series ISSN 2626-3327 Series E-ISSN 2626-3335
issn_series 2626-3327
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
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沙發(fā)
發(fā)表于 2025-3-21 23:58:34 | 只看該作者
2626-3327 ers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing
板凳
發(fā)表于 2025-3-22 03:17:58 | 只看該作者
Book 2021on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instrument
地板
發(fā)表于 2025-3-22 04:59:41 | 只看該作者
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發(fā)表于 2025-3-22 14:25:53 | 只看該作者
Book 2021d emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level..
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發(fā)表于 2025-3-22 18:37:38 | 只看該作者
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發(fā)表于 2025-3-22 23:18:15 | 只看該作者
Handel und Internationales Marketing Retailing and International Marketinghttp://image.papertrans.cn/o/image/700924.jpg
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978-3-658-34706-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
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