Titlebook: New Perspectives in Media Translation; Transcreation in the Loukia Kostopoulou,Parthena Charalampidou Book 2024 The Editor(s) (if applicabl

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圍裙

忙碌

使出神

The Localisation, Transcreation and Adaptation of Cultural Realia in Video Games: The Case of Culturse mobile games have made notable strides in overseas markets, gaining significant momentum. Most of these creations were either first developed with Chinese players in mind, and then adjusted to better suit the preferences and expectations of international players or crafted from scratch to cater i

調(diào)味品

好色

Afflict

Angiogenesis

Exploring Emotional Skills for Transcreation: Proactivity as Fostering Creativity in Digital Promotient with the aim of providing transcreators with a model to incorporate transversal skills or elements of Emotional Intelligence theory and practice into training. To achieve this goal, this study discusses a framework, that is, the Logical Levels model, to model the behaviour of transcreators..Tran

Innovative

What Are the Skills Required for Transcreators’ Training? A Review-Based Curricular Proposal Journal of Intercultural Mediation and Communication, 7, 57–71, 2014), and Ray and Kelly (Reaching new markets through transcreation. Common Sense Advisory, 2010) have established a clear connection between transcreation and the marketing/advertising fields, and although it can certainly be applied

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