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Titlebook: New Perspectives in Media Translation; Transcreation in the Loukia Kostopoulou,Parthena Charalampidou Book 2024 The Editor(s) (if applicabl

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書目名稱New Perspectives in Media Translation
副標題Transcreation in the
編輯Loukia Kostopoulou,Parthena Charalampidou
視頻videohttp://file.papertrans.cn/666/665575/665575.mp4
概述Covers an array of special topics and applications related to the notion and practice of transcreation.Includes in-depth discussions of current debates in the field.Provides a comprehensive review of
圖書封面Titlebook: New Perspectives in Media Translation; Transcreation in the Loukia Kostopoulou,Parthena Charalampidou Book 2024 The Editor(s) (if applicabl
描述.This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material.?Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media..
出版日期Book 2024
關(guān)鍵詞transcreation; multimedia translation; translation; localization; digital humanities
版次1
doihttps://doi.org/10.1007/978-3-031-62832-0
isbn_softcover978-3-031-62834-4
isbn_ebook978-3-031-62832-0
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl
The information of publication is updating

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The Localisation, Transcreation and Adaptation of Cultural Realia in Video Games: The Case of Culturse mobile games have made notable strides in overseas markets, gaining significant momentum. Most of these creations were either first developed with Chinese players in mind, and then adjusted to better suit the preferences and expectations of international players or crafted from scratch to cater i
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Exploring Emotional Skills for Transcreation: Proactivity as Fostering Creativity in Digital Promotient with the aim of providing transcreators with a model to incorporate transversal skills or elements of Emotional Intelligence theory and practice into training. To achieve this goal, this study discusses a framework, that is, the Logical Levels model, to model the behaviour of transcreators..Tran
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What Are the Skills Required for Transcreators’ Training? A Review-Based Curricular Proposal Journal of Intercultural Mediation and Communication, 7, 57–71, 2014), and Ray and Kelly (Reaching new markets through transcreation. Common Sense Advisory, 2010) have established a clear connection between transcreation and the marketing/advertising fields, and although it can certainly be applied
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