Titlebook: New Meanings for Marketing in a New Millennium; Proceedings of the 2 Melissa Moore,Robert S. Moore Conference proceedings 2015 The Editor(s

DOSE

A Conceptualization of the Influence of Culture Upon the Customer Value Hierarchy,tructure and the content of the customer value hierarchy by driving consumer perceptions of value and consumer evaluations of importance. Following the development of a conceptual model, a future research agenda for testing the model is discussed.

Gene408

The dependence between disturbances in supply chains,anisational conceptual framework of disturbance scenarios between firms in supply chains is developed and applied. It is concluded that there is an overall dependence between upstream and downstream disturbances in the studied supply chains.

NICHE

An integrated model of channel conflict,has long been recognized that conflict in a channel of distribution can be either functional or dysfunctional (Anderson and Narus, 1990; Brown and Day, 1981; Brown, Lusch and Muehling, 1983; Hunt 1995; Reve and Stem 1979; Robbins, Speh and Mayer, 1982; Schul Pride and Little, 1983; Walters, 1974. Hu

尊敬

Intractable

Longitude

,Value of Group Projects — Australian and Asian Students Compared,rceptions revealed three main factors - Project Process, Group Interaction, and Group Tolerance. Significant differences were noted along all dimensions. Implications of these findings are discussed, limitations noted and directions for future research addressed.

ONYM

Determinant Skills for Developing Effective Marketing Curriculum,n be summed up as a methodology that seeks to ensure that marketing graduates have the knowledge/content and skills that are most important for them to achieve future success in marketing—whether it is an advanced degree or a professional endeavor. The authors present ten skill/trait areas of concern for building effective marketing curriculum.

Offensive

方舟

Capture

Market orientation, top management emphasis, and performance within University Schools of Business:ance" scales were reworded for application to university schools ofbusiness as perceived by deans and chief academic officers. These variables and others were measured for three "markets" (students, parents of students, and employers of graduates). Data were collected via mailed survey.