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Titlebook: New Meanings for Marketing in a New Millennium; Proceedings of the 2 Melissa Moore,Robert S. Moore Conference proceedings 2015 The Editor(s

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發(fā)表于 2025-3-21 18:29:58 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱New Meanings for Marketing in a New Millennium
副標題Proceedings of the 2
編輯Melissa Moore,Robert S. Moore
視頻videohttp://file.papertrans.cn/666/665451/665451.mp4
概述Includes the full proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference.Offers cutting edge research and insights in the field of marketing.Includes contributions related to mar
叢書名稱Developments in Marketing Science: Proceedings of the Academy of Marketing Science
圖書封面Titlebook: New Meanings for Marketing in a New Millennium; Proceedings of the 2 Melissa Moore,Robert S. Moore Conference proceedings 2015 The Editor(s
描述.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science..This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled .New Meaning for Marketing in a New Millennium...
出版日期Conference proceedings 2015
關鍵詞Academy of Marketing Science; Branding; Customer Behavior; Marketing Research; Marketing Strategy
版次1
doihttps://doi.org/10.1007/978-3-319-11927-4
isbn_softcover978-3-319-36584-8
isbn_ebook978-3-319-11927-4Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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