Titlebook: Media Management; Strategy, Business M Bernd W. Wirtz Textbook 2020Latest edition The Editor(s) (if applicable) and The Author(s), under ex

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Business Models and Value Creation in the Newspaper and Magazine Market,d form, such as newspapers, magazines, and books. All enterprises that create and/or distribute these products are regarded as print media enterprises. In this chapter the management of newspaper and magazine publishers is examined, using US-American media as examples.