| 書目名稱 | Media Management | | 副標(biāo)題 | Strategy, Business M | | 編輯 | Bernd W. Wirtz | | 視頻video | http://file.papertrans.cn/629/628894/628894.mp4 | | 概述 | Provides a detailed overview of media management.Addresses a comprehensive range of media formats, from print to digital.Presents various detailed case studies combining all aspects of business models | | 叢書名稱 | Springer Texts in Business and Economics | | 圖書封面 |  | | 描述 | .“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.”. .Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG..“The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.”. .Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG?..“The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This | | 出版日期 | Textbook 2020Latest edition | | 關(guān)鍵詞 | Strategic management; Value creation in media entreprises; Radio, TV and music market; Publishing marke | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-030-47913-8 | | isbn_softcover | 978-3-030-47915-2 | | isbn_ebook | 978-3-030-47913-8Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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