| 書目名稱 | Mass Customization and Customer Centricity | | 副標題 | In Honor of the Cont | | 編輯 | Thomas Aichner,Fabrizio Salvador | | 視頻video | http://file.papertrans.cn/626/625221/625221.mp4 | | 概述 | Offers an up-to-date overview on the concept of mass customization.Explores the role of customer-centricity in product development, marketing and distribution.Includes international case studies with | | 圖書封面 |  | | 描述 | .This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”. As one of the world’s foremost researchers in the area of mass customization and operations management, Prof. Forza published more than 200 scientific articles with over 10,000 citations on Google Scholar. For his groundbreaking work, he received several awards, including the Dr. Theo Williamson Award for Excellence (1997), best paper awards by Production Planning and Control (2005) and the Journal of Operations Management (2006), the Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship Awards (2021)...Leading researchers and practitioners that have been working with the honoree contributed a broad range of findings from conceptual and empirical research about mass customization and personalization to this book. The ind | | 出版日期 | Book 2023 | | 關(guān)鍵詞 | marketing communication; product development; operations management; social media; advertising; Festschri | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-09782-9 | | isbn_softcover | 978-3-031-09784-3 | | isbn_ebook | 978-3-031-09782-9 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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