Titlebook: Marketization; Theory and Evidence Himadri Roy Chaudhuri,Russell W. Belk Book 2020 Springer Nature Singapore Pte Ltd. 2020 Critical Market

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ion to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity..978-981-15-4516-0978-981-15-4514-6

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Marketization: Exploring the Geographic Expansion of Market Ideologythe enrolment of human beings as cogs in ongoing neoliberal expansion. Finally, we explore the question of how we arrived at the point where people have become products, engaging with issues of subjectivity, self-discipline and Erich Fromm’s interpretation of a “marketing orientation”. The processes

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