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Titlebook: Marketization; Theory and Evidence Himadri Roy Chaudhuri,Russell W. Belk Book 2020 Springer Nature Singapore Pte Ltd. 2020 Critical Market

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書目名稱Marketization
副標題Theory and Evidence
編輯Himadri Roy Chaudhuri,Russell W. Belk
視頻videohttp://file.papertrans.cn/625/624586/624586.mp4
概述Provides the theoretical underpinning for the fledgling concept of marketization, which is applicable to the context of emerging economies as well as advanced economies.Focuses on the interactions bet
圖書封面Titlebook: Marketization; Theory and Evidence  Himadri Roy Chaudhuri,Russell W. Belk Book 2020 Springer Nature Singapore Pte Ltd. 2020 Critical Market
描述.This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices..This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly.. This well-crafted research book is a valuable addition to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity..
出版日期Book 2020
關鍵詞Critical Marketing; Macromarketing; Phenomenology of Market; Consumer Culture; Consumer Research; Sociolo
版次1
doihttps://doi.org/10.1007/978-981-15-4514-6
isbn_softcover978-981-15-4516-0
isbn_ebook978-981-15-4514-6
copyrightSpringer Nature Singapore Pte Ltd. 2020
The information of publication is updating

書目名稱Marketization影響因子(影響力)




書目名稱Marketization影響因子(影響力)學科排名




書目名稱Marketization網(wǎng)絡公開度




書目名稱Marketization網(wǎng)絡公開度學科排名




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書目名稱Marketization被引頻次學科排名




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書目名稱Marketization年度引用學科排名




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書目名稱Marketization讀者反饋學科排名




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atrix. Against both types of counter-faces, the magnesium alloy AM100 and its composite counterpart showed lower wear rate when compared one-on-one with the magnesium alloy ZC63 and its composite counterpart. The wear behavior of the chosen magnesium alloys, i.e., AM100 and ZC63 and their composite
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conducted systematically based on an L. orthogonal array of the methods. Wear tests were carried out using a three-ball-on-disk machine. The results indicated that the wear behavior of TMCs was affected by three factors, namely, the type of reinforcement material, the reinforcement volume fraction,
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A. Fuat F?ratof groups 15 and 13. This coverage does not dwell upon detailed aspects of structure or electronic behaviour for the individual compounds and classes of compound included. Rather, the intention is to promote something of a phenomenological awareness of a series of superficially disparate chemical sy
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Russell Belkof groups 15 and 13. This coverage does not dwell upon detailed aspects of structure or electronic behaviour for the individual compounds and classes of compound included. Rather, the intention is to promote something of a phenomenological awareness of a series of superficially disparate chemical sy
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