Titlebook: Marketing to the Ageing Consumer; The Secrets to Build Dick Stroud,Kim Walker Book 2013 Palgrave Macmillan, a division of Macmillan Publish

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Book 2013Understand the impact of a global ageing population on how products are bought, and the effect this has on how?to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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https://doi.org/10.1057/9780230378209aging; business; consumer; employer; marketing; population; Service; strategy; success

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products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.978-1-349-35095-7978-0-230-37820-9

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Joel GwynneSeeks to explore the merits and limitations of femvertising.Explores the role of femvertising using global case studies.Includes femvertising in various contexts, such as beauty products, period produ

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